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LCG Publishes 2025 Annual Outlook for Texas Electricity Market (ERCOT)

LCG, August 14, 2024 – LCG Consulting (LCG) has released its annual outlook of the ERCOT wholesale electricity market for 2025, highlighting the region's rapid transition toward increased reliance on renewable energy resources and battery storage.

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LCG Publishes 2025 Annual Outlook for Texas Electricity Market (ERCOT)

LCG, August 14, 2024 – LCG Consulting (LCG) has released its annual outlook of the ERCOT wholesale electricity market for 2025, highlighting the region's rapid transition toward increased reliance on renewable energy resources and battery storage.

Read more

Industry News

Shell Launches 100 Percent Renewable Residential Power Brand in the Texas Market

LCG, June 8, 2022--Shell announced yesterday the launch of the Shell Energy brand into the residential power market in the United States. Through Shell Energy Solutions (“Shell Energy”) the company now offers 100 percent renewable electricity plans to eligible customers in Texas, expanding its portfolio of offerings and giving residential customers access to renewable electricity plans.

The Vice President of Renewables and Energy Solutions for Shell in the Americas stated, “We're excited about this entry into the residential electricity market and look forward to providing a suite of 100 percent renewable electricity plans to customers across the state. Shell is widely known for its leadership in developing and delivering low-carbon solutions for commercial customers. Now, backed by our extensive energy trading and marketing expertise, we can offer new products to residential customers who want sustainable, innovative energy plans for their homes.”

Shell Energy offers 100 percent renewable electricity plans to customers in competitive areas of the Energy Reliability Council of Texas (ERCOT) grid, with plans backed by renewable energy certificates that support generation from renewable resources. Shell Energy also offers a plan for electric vehicle (EV) drivers that features free charging during off-peak hours and a fixed electricity rate. For homeowners with solar panels, Shell Energy offers a solar buyback plan that gives customers credit for the excess solar power they export to the grid.

Shell Energy's launch in the United States is a step in Shell's development of a material integrated power business. In 2017 Shell Energy North America (U.S.) LP acquired MP2 Energy LLC, a commercial and residential power retailer. This month MP2 Energy's residential business was rebranded to Shell Energy Solutions, with a footprint of approximately 33,000 customers.

Shell has a goal to sell over 560 TWh of power per year by 2030, twice as much electricity as the company sells today, to transition into a net-zero emissions energy business by 2050.
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